[Article Response] “Damaging a Franchise”

This article was pretty short so I figured I could do a quick response to it. This means that my response will only be about 3-4 times as long as the article in question rather than 20 times.

Alright, so what’s going on here? Well, it’s exactly on the tin. “[James Mangold] warns fans that backlash will to films by hacks”.

At the point when work writing & directing big franchises has become the emotionally loaded equivalent of writing a new chapter of The Bible (w/ the probable danger of being stoned & called a blasphemer), then a lot of bolder minds r gonna leave these films 2 hacks & corp boards

In my opinion, his claim isn’t unreasonable. He claims that when producers fear backlash, they will take the safe route when it comes to making films and films will be produced by committee. I don’t know whether this is true or not, but it’s not an argument that I find difficult to accept at face value.

So what’s the problem? Well, there’s one big problem

Respecting the Franchise

I think it’s important that when new writers and directors take on a film, they need to show a great deal of respect to the franchise that they are picking up. They need to recognize that fans love the established universe as it is and work with that. Yes, you are writing a new chapter of the Bible. You don’t get to claim the glory of writing Chapter VIII while flagrantly abusing Chapters I-VI.

Outside Example: Doctor Who

Doctor Who is a show about a humanoid species called “Time Lords”. Time Lords are a unique species in that they possess the ability to “regenerate” when they sustain heavy injury, affording them a new body, new personality, new everything, while retaining the experience they’ve accrued in their past lives. This power is not infinite, it can only be used twelve times. When it came to be nearing the end of the Eleventh Doctor’s run, the producers of the show were faced with a problem: the twelve regenerations (as stated in already established canon) were up. What do we do? Do we create an ending to the Doctor? Or do we cheat, and try to find a way to keep the series going now that it’s relatively popular?

The directors chose to cheat, and ass-pulled some kind of time-energy regeneration. Don’t get me wrong, I loved that Christmas special in which Eleven ends his tenure as Doctor, but it is an ass-pull and it is a disrespect to the show. And after that episode, we see the ratings drop Could the ratings drop be due to something else? Certainly. But it certainly seems suspicious that the ratings drop by 30% over the years since Eleven. Could it be the writing? Moffat, a highly-renowned writer, was a writer for the series after Eleven. He seemed to have been doing an excellent job until then. Why did the ratings go downhill after Eleven? Could it be the Doctor? Peter Capaldi has an impressive discography, extending over 40 years. To say that he is not an accomplished actor would be a bold statement to make. Perhaps Doctor Who was just a passing fad that has lived its 15 minutes in the limelight.

I recognize that we all want to see our favourite characters do the thing, but all stories must come to an end, and by disregarding previously established canon, it is my belief that the writers disrespected the series and in turn disrespected their audience as well.

Star Wars

When it came to the writing of Star Wars: The Last Jedi, we arrive at a story which seemed to have the intent to “Let it die, kill it if you have to”. Let [Star Wars] die, kill [Star Wars] if you have to. This was not a Star Wars movie for people that liked Star Wars. This was a Star Wars movie to disrespect people who like Star Wars while attempting to sucker in a new generation. Which may be why Solo did not sell. People simply do not trust the studio to produce Star Wars in a respectful manner anymore. Star Wars Episode IX isn’t out yet, and we may need to see how Boba Fett plays out, but at this current moment, I will not be surprised if Episode IX does not sell.

The Point

I recognize the point in that you want movies to push boundaries but there is a way to do it without taking a dump on the source material. Of course failing that, there’s no reason that an established franchise has to have a movie that pushes the boundary. Marvel has been pushing out the same movie for at least 5 years, probably more, and all of the Marvel movies I’ve seen are legitimately enjoyable movies.

The decision to toss out tons of canon is incredibly baffling to me when the new canon to be written seems to want little to nothing to do with the existing material. It might’ve been forgivable if the writing actually made sense. But it didn’t. The world of Episodes I-VI felt so much bigger compared to this. Most of this episode takes place during the slowest car chase ever in the vast emptiness of space. The Force Awakens was so much better than this. It’s almost like you don’t even like Star Wars. You just wanted to slap your name on it. If that’s the case, don’t be surprised when in your act of greed that you failed to maintain the old guard while simultaneously being unable to entice a new order.

Conclusion

So I guess in summary, it’s not the fans that are damaging the franchise, it’s the producers.

The short version is that I don’t particularly like this criticism. Fundamentally, I think it misses the mark. Excepting that which I’ve stated above, Mangold’s statement could pessimistically be taken as “Don’t criticise movies or you’ll get bland movies”. I think the question you need to ask yourself is whether or not the fan backlash is justified. Again, I believe in this case, it is, or at least a significant audience believes that it is, considering the market failure of Solo. The people have voted with their eyeballs and their dollar. Whether or not Star Wars will recover from this, I don’t know. I don’t plan to speculate. But I would hope that the writers for the next movie are watching the internet, acknowledging concerns, and making necessary adjustments. If not, we may see the death of Star Wars, rather than the end of Star Wars. Which, in my opinion, would be pretty sad. That’s my take. Thanks for reading.

Artemis Hunt

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[Article Response] “Damaging a Franchise”

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